Advertisements are everywhere, and it’s your job to pay close attention to what these products are promising and what they actually do, especially when it comes to food choices. Here are 5 common marketing strategies geared towards the average dieter.
1. “No High Fructose Corn Syrup”
High Fructose Corn Syrup is a type of sugar that is found in many food products in the American diet today. It has the same caloric value per gram that table sugar does. Products are now advertising that they do not have this ingredient to make their product seem “healthy”. Just because a product does not have High Fructose Corn Syrup, does not make it a good food choice.
Heinz has an organic ketchup that has no High Fructose Corn Syrup, does that mean that ketchup is good for you? If you happen to be buying a product that has no High Fructose Corn Syrup that’s a great bonus, don’t base a meal decision off of that one selling point.
2. “Same Amount Of Protein As An Egg”
This advertisement was recently put out by Kashi Cereal. True that the cereal they are promoting in this ad has as much protein as an egg in a single serving. Let’s compare the rest of the nutrition facts for these two food choices.
GOLEAN Crunch! Honey Almond Flax
Serving Size; 1 Cup
- Calories; 200
- Fat; 4.5g
- Carbohydrate; 36g
- Protein; 9g
Serving Size; 1 Large Egg
- Calories; 70
- Fat; 5g
- Carbohydrate; 0g
- Protein; 6g
This Go Lean cereal has more protein than an egg. It also has 36 more grams of carbohydrate and 130 more calories per serving. Between these two choices the egg a far better choice.
3. “Excellent Source Of Protein”
What makes an “excellent” or “great” source of protein. When you see a food label that has this slogan check the actual nutrition facts. Be a smart consumer and know what makes a product an excellent source of protein. The advertisement may be referring to the price or convenience of the product as being “excellent”. What you really want, is a product that will give you best nutritional value.
4. “30% Less Fat Than Regular Potato Chips”
The product Sunchips uses this selling point frequently. Sunchips do have less fat than it’s leading competitor, does that make it a wise food choice? This product still has 6g of fat and 19g of Carbohydrate per serving. This is a processed food that provides minimal if any good nutritional value. Skip the chips and go for a hand full of almonds if you’re craving something salty.
5. “Gluten Free”
There has been a lot of buzz lately for Gluten free products. There are more items available today that are Gluten free which is good news for someone that is allergic to Gluten. For the average consumer that is not allergic to Gluten this should not be a selling point for you. Most ice cream is Gluten free, do you think that’s a good food choice?
Here are 6 tips to help you avoid falling for these diet marketing schemes
- Make a shopping list before you go to the grocery store
- Ignore the captions on the front of a food box or bag
- Read the nutrition label of any product you’re not familiar with
- Stick to the peripheries of the Super Market, most processed foods are in the middle isles
- Be a smart consumer, if there is a product you want to try do some research on it
- If it’s too good to be true, it most likely is. Don’t let these advertisements be your excuse to put junk in your body.
Photo Credit: http://www.dailymail.co.uk